Brand Strength

Building and Testing Models Based on Experiential Information. Thesis. With a Forew. by Hans Mühlbacher (Sprache: Englisch)
 
 
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As brands have developed an image as an integral, beneficial part of products and services, the evaluation of brands has become the subject of substantial research. Sparked by the strong interest in measuring the financial value of brands, numerous attempts...
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Bestellnummer: 4007008

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lieferbar

Bestellnummer: 4007008

Buch96.29
In den Warenkorb
As brands have developed an image as an integral, beneficial part of products and services, the evaluation of brands has become the subject of substantial research. Sparked by the strong interest in measuring the financial value of brands, numerous attempts...

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