Building the Agile Business through Digital Transformation

• Section - ONE: The Digital-native Organization;
• • Chapter - 00: Introduction;
  • Chapter - 01: The Key Forces for Change;
  • Chapter - 02: How Digital Disrupts;
  • Chapter - 03: What's Stopping You?;
  • Chapter - 04: Defining Digital Transformation;
• Section - TWO: Velocity;
• • Chapter - 05: Operating in the 'Ambiguity Zone';
  • Chapter - 06: Digital-native Processes;
  • Chapter - 07: The Agile Innovation Process;
• Section - THREE: Focus;
• • Chapter - 08: The Role of Vision and Purpose;
  • Chapter - 09: Agile Strategy and Planning;
  • Chapter - 10: Linking Strategy to Execution;
• Section - FOUR: Flexibility;
• • Chapter - 11: Agile Structures and Resourcing;
  • Chapter - 12: Scaling Agility;
  • Chapter - 13: Building the Culture to Move Fast;
  • Chapter - 14: A Blueprint for Flexibility - Autonomy, Mastery and Purpose;
  • Chapter - 15: Digital-native Talent;
• Section - FIVE: The Transformation Journey;

Perkin, NeilNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Sussex, UK, he has run marketing training and consulted on marketing transformation and capability with a variety of large, multi-national businesses and curates the Firestarters thought leadership series for Google UK. A regular keynote speaker, he has written for Econsultancy, Marketing Week and The Marketing Society and has been named by Sage as a 'Top 100 Global Business Influencer'. He is also the author of Agile Transformation and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page. Abraham, Peter

Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.

Peter Abraham is an expert in areas such as building true agility in business, using data to drive decision making and driving growth through the intersection of data, user experience and channel optimization.

"Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation." Bruce Daisley, VP EMEA, Twitter