Business Culture Design (englische Ausgabe)

Introduction I will never forget the day that Dr. Simon Sagmeister first visited Science House on the recommendation of his uncle, Stefan, who is a well-known designer in New York. "My nephew has a tool that maps corporate culture," Stefan told me. I remember thinking: everybody has a tool. In working with leadership teams from large companies for over a decade now, I've seen a lot of tools. Finally, we found a time to meet when Simon was in the city. James Jorasch, who founded Science House, was busy in his office that day. I told him I'd meet with Simon and let him know how it went. As soon as Simon sat down with me in the Imagination Room at Science House to show me his laminated, multicolored hexagons, I was intrigued. Then he started explaining how the mapping works. Each hexagon represents a different dynamic, and every organization has all seven in different proportions. Companies that are extremely consensus-driven, for example, have a large green hexagon in their map. But what if they want to bring that tendency down and bring more candor and impulsive action into their dynamics? They can grow their red hexagon in the future state. The hexagons are different sizes, and they grow and shrink depending on the organization's goals and the way people interact with each other while they are accomplishing them. The hexagons instantly came to life in front of my eyes, and as Simon explained all seven, I could already imagine the maps of all the clients I'd ever had over the years. I knew their strengths and weaknesses, and wished I'd had such a powerful way to show them what they were and give them a chance to visualize their desired future state. I texted James to please come down and join us immediately. James is an inventor, investor and entrepreneur, and he knows a big idea when he sees it. When Simon left, I turned to James and said, "I couldn't love that guy more." The bell rang. It was Simon again. "I forgot to give you this chocolate bar that I brought from

Contents Introduction 7 Chapter 1 Culture: In the Thick of Things 9 Corporate culture in a nutshell 9 The Culture Map-a preview 15 Chapter 2 Organizations as Organisms 19 The secret of viability 19 The dynamic of organizational elements 31 Culture as a competitive advantage for humanity 36 Chapter 3 The Culture Map 53 Features of the Culture Map 53 The seven colors of the Culture Map 66 Hexagon perspectives 150 Chapter 4 Corporate Culture Management 155 The Culture Map Initiative 155 Business Culture Design in practice 164 Selective Business Culture Design 178 Acknowledgements 195 Notes 197 Index 207

Simon Sagmeister is the "culture guy". He is the founder of The Culture Institute in Zurich and a partner at Science House in New York. Fortune 500 corporations as well as midsized companies around the world place their trust in his Culture Map approach.