Gillespie, A: Business Economics
(Sprache: Englisch)
Featuring top business practitioners at organizations such as KPMG, Deloitte, Simon-Kucher & Partners, and a major UK Financial Services Organization, this engaging and stimulating introduction to business economics shows students first-hand how and why...
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Featuring top business practitioners at organizations such as KPMG, Deloitte, Simon-Kucher & Partners, and a major UK Financial Services Organization, this engaging and stimulating introduction to business economics shows students first-hand how and why understanding economics is valuable to their studies and future business careers.
Inhaltsverzeichnis zu „Gillespie, A: Business Economics “
1 Introduction; 2 Thinking like an economist; 3 The fundamental economic problems; 4 Demand; 5 Costs and revenues; 6 Supply; 7 Markets; 8 Market analysis: shares, currency, and labour markets; 9 Perfect competition, monopoly and price discrimination; 10 Imperfect competition and alternative theories of the firm of the firm; 11 Market failures and imperfections; 12 Macroeconomics; 13 Government macroeconomic policy; 14 Macroeconomic issues: unemployment and inflation; 15 Macroeconomic issues: Growth and balance of payments; 16 International business and trade
Autoren-Porträt von Andrew Gillespie
Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics 2e, Oxford University Press, 2011.
Bibliographische Angaben
- Autor: Andrew Gillespie
- 2013, 2nd edition, XXIV, 492 Seiten, Maße: 18,9 x 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199657998
- ISBN-13: 9780199657995
Sprache:
Englisch
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