Business Essentials

Prologue: Setting the Stage Part I: The Contemporary Business World Chapter 1: The U.S. Business Environment Chapter 2: Ethics and Social Responsibility in Business Chapter 3: Entrepreneurship and Business Ownership Chapter 4: The Global Context of Business Part II: The Business of Managing Chapter 5: Managing the Business Enterprise Chapter 6: Organizing the Business Enterprise Chapter 7: Managing Operations and Improving Quality Part III: People in Organizations Chapter 8: Motivation and Satisfaction Chapter 9: Leadership and Decision Making Chapter 10: Human Resources and Labor Relations Part IV: Principles of Marketing Chapter 11: Marketing Processes, Consumer Behavior, and Products Chapter 12: Pricing, Distributing, and Promoting Products Part V: Managing Information Chapter 13: Doing Business with Information Technology Chapter 14: The Role of Accountants and Accounting Information Part VI: Financial Issues Chapter 15: Money and Banking Chapter 16: Securities and Investments Appendices Appendix I: Financial Risk and Risk Management Appendix II: The Legal Context of Business Appendix III: Personal Finance Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index