Business Essentials
(Sprache: Englisch)
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Inhaltsverzeichnis zu „Business Essentials “
Part 1: The Contemporary Business WorldChapter 1. The U.S. Business Environment Chapter 2. Business Ethics and Social Responsibility Chapter 3. Entrepreneurship, New Ventures, and Business Ownership Chapter 4. The Global Context of Business Part 2: The Business of ManagingChapter 5. Business Management Chapter 6. Organizing the Business Chapter 7. Operations Management and Quality Part 3: People in OrganizationsChapter 8. Employee Behavior and Motivation Chapter 9. Leadership and Decision Making Chapter 10. Human Resource Management and Labor Relations Part 4: Principles of MarketingChapter 11. Marketing Processes and Consumer Behavior Chapter 12. Pricing, Distributing, and Promoting Products Part 5: Managing InformationChapter 13. Information Technology for Business Chapter 14. The Role of Accountants and Accounting Information Part 6: Financial IssuesChapter 15. Money and Banking Chapter 16. Managing Finances
Bibliographische Angaben
- Autoren: Ronald J. Ebert , Ricky W. Griffin
- 2012, 9th editon, 502 Seiten, Maße: 21,7 x 27,4 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0273766597
- ISBN-13: 9780273766599
Sprache:
Englisch
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