Business in Context
An Introduction to Business and its Environment
(Sprache: Englisch)
Now in its seventh edition, Business in Context introduces students to all the aspects of modern business and its changing environment. This classic text has been fully updated and is essential reading for all introductory business courses, particularly...
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Klappentext zu „Business in Context “
Now in its seventh edition, Business in Context introduces students to all the aspects of modern business and its changing environment. This classic text has been fully updated and is essential reading for all introductory business courses, particularly business environment modules. The seventh edition combines the hallmark qualities of David Needle's style whilst new co-author Jane Burns brings over 20 years of industry experience.
Inhaltsverzeichnis zu „Business in Context “
1. The Concept of Business in Context Part I: The Environmental Context 2. Globalization 3. The Environment and Business: The Economy and the State 4. The Environment and Business: Technology and Labour 5. Cultural and Institutional Frameworks Part II: Organisational and Strategic Contexts 6. Organizational Aspects of Business 7. Management and Leadership 8. Strategy 9. Business Ethics and Corporate Social Responsibility Part III: The Activities Context 10. Innovation 11. Operations 12. Marketing 13. Human Resource Management 14. Finance and Accounting
Autoren-Porträt von David Needle, Jane Burns
David Needle was a Senior Teaching Fellow, Associate Lecturer and Consultant at King's College, University of London, UK. He is a graduate of the University of Liverpool and the London School of Economics and has previously taught at Queen Mary, University of London and University of East London, UK. Jane Burns was Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.
Bibliographische Angaben
- Autoren: David Needle , Jane Burns
- 2019, 7. Aufl., 656 Seiten, Maße: 18,7 x 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Cengage Learning EMEA
- ISBN-10: 1473758394
- ISBN-13: 9781473758391
- Erscheinungsdatum: 11.04.2019
Sprache:
Englisch
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