Business Model Management
Design - Instruments - Success Factors
(Sprache: Englisch)
:"In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and...
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Produktinformationen zu „Business Model Management “
:"In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic of business models in the German-speaking world."
Hermann-Josef Lamberti, Member of the Board and COO, Deutsche Bank AG
"The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaptation of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice."
Dr. Lothar Steinebach, Member of the Board and CFO, Henkel AG
Klappentext zu „Business Model Management “
"In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic of business models in the German-speaking world."Hermann-Josef Lamberti, Member of the Board and COO, Deutsche Bank AG"The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaptation of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice."Dr. Lothar Steinebach, Member of the Board and CFO, Henkel AG
Inhaltsverzeichnis zu „Business Model Management “
Aus dem Inhalt:Business models as a management concept
Business model structure
Management of business models
Case studies
Autoren-Porträt von Bernd W. Wirtz
Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre an der Universität Witten/ Herdecke und Leiter des Euoo Lab for Electronic Commerce & Internet Economics.
Bibliographische Angaben
- Autor: Bernd W. Wirtz
- 2011, XII, 342 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 16,9 x 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Gabler
- ISBN-10: 3834927929
- ISBN-13: 9783834927927
Sprache:
Englisch
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