Business Strategies and Competitiveness in Times of Crisis
A Survey on Italian SMEs
(Sprache: Englisch)
This book focuses on the relationship
between business strategy and competition among Italian SMEs in the aftermath
of the economic crisis. First examining business strategy and competitive
advantage in a broader sense, Business
Strategies and...
between business strategy and competition among Italian SMEs in the aftermath
of the economic crisis. First examining business strategy and competitive
advantage in a broader sense, Business
Strategies and...
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Klappentext zu „Business Strategies and Competitiveness in Times of Crisis “
This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermath
of the economic crisis. First examining business strategy and competitive
advantage in a broader sense, Business
Strategies and Competitiveness in Times of Crisis goes on to analyse the
strategic behaviour of SMEs and the key factors that allow them to overcome the
challenges they face. The book covers wide-ranging topics such as marketing and
communication strategies, internationalization process and entry modes, access
to credit, networking, innovation process and human resources enhancement.
Referring to insightful case studies and surveys conducted between 2011 and
2014, it reflects on managerial implications for Italian SMEs and identifies
their three main competitive challenges.
Inhaltsverzeichnis zu „Business Strategies and Competitiveness in Times of Crisis “
Chapter 1 Firms Strategies and Competitiveness: an overview.- Chapter 2 The Sources of Competitive Advantage.- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs).- Chapter 4 A Survey on Monza and Brianza SMEs, Italy.- Chapter 5 Boosting Italian SMEs' Development: first consideration.- Bibliography.
Autoren-Porträt von Laura Gavinelli
Laura Gavinelli is a Research Fellow at the University ofMilan-Bicocca, Italy, and has taught marketing and corporate communication atvarious universities. Her area of expertise is the application of managementand marketing to small- and medium-sized enterprises, tourism, culture andmuseums and other services. She is the delegate for the Italian Ministry ofEconomic Development at the G7 CONNEX initiative and the Extractive IndustriesTransparency Initiative (EITI).
Bibliographische Angaben
- Autor: Laura Gavinelli
- 1st ed. 2016, 324 Seiten, Maße: 15,3 x 21,6 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan UK
- ISBN-10: 1137578092
- ISBN-13: 9781137578099
- Erscheinungsdatum: 24.06.2016
Sprache:
Englisch
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