Channel Management
Marketing 04.07
(Sprache: Englisch)
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the...
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Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
Inhaltsverzeichnis zu „Channel Management “
Introduction to Express Exec Introduction What Is Channel Management? The Evolution of Channel Management The E--Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making Channel Management Work Frequently Asked Questions (FAQs) Index
Autoren-Porträt von Patrick Forsyth, Ian Forsyth
PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.
Bibliographische Angaben
- Autoren: Patrick Forsyth , Ian Forsyth
- 124 Seiten, Maße: 12,7 x 17,8 cm, Kartoniert (TB), Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1841121959
- ISBN-13: 9781841121956
- Erscheinungsdatum: 26.03.2002
Sprache:
Englisch
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