Colouring your Brand
(Sprache: Englisch)
Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses...
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Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer cm- a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place.
Klappentext zu „Colouring your Brand “
Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the brand goals of the client are highlighted and in turn met by the designer - a conscious choice of identification. Colouring Your Brand showcases effective brands through their use of color on a variety of materials including business cards, packaging, promotional design, stationery, and much more. Includes color chips for each brand presenting distinct CMYK ratios. Foreword by renowned designer Michael C. Place.
Bibliographische Angaben
- Autor: Yang Peng
- 2014, 208 Seiten, 600 Abbildungen, Maße: 21,5 x 28,7 cm, Kartoniert (TB), Englisch
- Herausgegeben: Dopress Books
- Verlag: Gingko Press
- ISBN-10: 1908175338
- ISBN-13: 9781908175335
- Erscheinungsdatum: 21.11.2013
Sprache:
Englisch
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