Competitive Advantage of Customer Centricity

Preface.- Acknowledgment.- Chapter 1. Gaining Sustainable Competitive Advantage.- Chapter 2. Strategy: Roadmap for Market Leadership.- Chapter 3. Problem-Solving Approach to Business Strategy.- Chapter 4. Customer-Centric Thinking.- Chapter 5. Formulating Customer-Driven Strategy.- Chapter 6. Customer Centricity - A Marketing Perspective.- Chapter 7. The Change Journey Toward Customer Centricity.- Chapter 8. Using Collaboration to Create Added-Value for End Customers.- Chapter 9. Gaining the Edge through Product-Delivery Services.- Chapter 10. Embracing Customers' Diverse Needs.

Dr. Parniangtong is President of CMBT, Strategy and Management Consulting Co. Ltd. His expertise is in competitive strategy formulation, strategy execution, and supply chain management. He also serves as Adjunct Professor at Thammasart University where he is actively addressing issues in the field of Competitive Strategy & Strategy Implementation. Over the past decade, he served as Strategy & Management Professor at Sasin Graduate Institute of Business Administration of Chulalongkorn University where he held Department Head and Administrative Positions, taught and conducted research in the areas of strategic management. He has over 20 years of consulting and work experience with international consulting firms in the USA, prior to coming back to Thailand in 2001.

He is a certified board member and serves as Chairman of the Compensation and Nomination Committee, Independent Board Member, and Member of the Audit Committee for PM Thoresen Asia Holdings Public Co. Ltd.,and Patum Rice Mill and Granary Public Company Limited (Stock Exchange of Thailand-Listed companies).

He serves as strategy advisor to several SET-Listed companies in the consumer product, financial, retailing, and energy industry, and for the Royal Thai Government.

While living in the USA, where he spent almost 30 years, Dr. Sathit worked for Booz, Allen & Hamilton, and AT Kearney, where he managed consulting assignments in strategic management and operational improvements for General Motors, Inland Steel, USAir, Northwest Airline, Lucent Technology, The Department of Transportation, and The Federal Aviation Administration. He also managed oversea consulting projects in Europe, Asia and Latin America. Prior to his consulting career, he held corporate positions at American Airlines and Baxter. He also served as adjunct professor at George Washington University and University of Texas-Arlington.

Sathit has a PhD in Operations Management and Finance, Master's and Bachelor's