Competitive Strategy
Techniques for Analyzing Industries and Competitors
(Sprache: Englisch)
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.
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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.
Klappentext zu „Competitive Strategy “
First time in paperback for this classic of business theory.Autoren-Porträt von Michael E. Porter
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
Bibliographische Angaben
- Autor: Michael E. Porter
- 2004, 432 Seiten, mit Abbildungen, Maße: 15,6 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Simon & Schuster UK
- ISBN-10: 0743260880
- ISBN-13: 9780743260886
Sprache:
Englisch
Rezension zu „Competitive Strategy “
"The New York Times" American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Pressezitat
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.
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