Contemporary Strategy Analysis
(Sprache: Englisch)
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.In this most accessible strategy text,...
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Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.
In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.
Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version -
ISBN: 9780470747094
Klappentext zu „Contemporary Strategy Analysis “
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.
Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version -
ISBN: 9780470747094
Inhaltsverzeichnis zu „Contemporary Strategy Analysis “
Part I IntroductionChap. 1. The Concept of Strategy
Part II The Tools of Strategy Analysis
Chap. 2. Goals, Values, and Performance
Chap. 3. Industry Analysis: The Fundamentals
Chap. 4. Further Topics in Industry and Competitive Analysis
Chap. 5. Analyzing Resources and Capabilities
Chap. 6. Capability Development and Knowledge Management
Chap. 7. Fundamentals of Strategy Implementation: Designing Structure and Systems
Part IIIThe Analysis of Competitive AdvantageChap. 8. The Nature and Sources of Competitive Advantage
Chap. 9. Cost Advantage
Chap. 10. Differentiation Advantage
Part IV Business Strategy Formulation and Implementation in Different Contexts
Chap.11. Industry Evolution and Strategic Change
Chap. 12. Technology-based Industries & the Management of Innovation
Chap. 13. Competitive Advantage in Mature Industries
Part V Corporate Strategy
Chap. 14. Vertical Integration and the Scope of the Firm
Chap. 15. Global Strategies and the Multinational Corporation
Chap. 16. Diversification Strategy
Chap.17. Implementing Corporate Strategy [1] Managing the Multibusiness Company
Chap. 18. What's New in Strategic Management?
Bibliographische Angaben
- Autor: Robert M. Grant
- 2009, 7th Ed., 448 Seiten, Maße: 18,8 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470747102
- ISBN-13: 9780470747100
Sprache:
Englisch
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