Contrarian Branding
challenges for brands is how to stand out from the
competition: brands competing for market share,
new brands that are being introduced, and indeed
politicians fighting for attention in a crowded...
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Contrarian Branding / BIS Publishers
Roland Van Der Vorst
14.99 €
9.99 €
Die Ernährungs-Docs - Zuckerfrei gesünder leben
Anne Dr. med. Fleck, Jörn Klasen, MATTHIAS DR. MED. RIEDL, Silja Schäfer
Statt 19.99 € 5
14.99 € 4
Brot in Perfektion 2 Bd.
Lutz Geißler
Statt 59.90 € 6
24.99 € 10
challenges for brands is how to stand out from the
competition: brands competing for market share,
new brands that are being introduced, and indeed
politicians fighting for attention in a crowded arena.
The answer is certainly not to create more and
more messages. Instead, brand managers should
be able to craft 'polar' brand associations. This book
shows how brands catch the eye by creating polarity.
This goes further than just being different. It's a
sophisticated technique to set brands apart from all
other competitors in a radical way. This can be done
by creating brand associations that radically split a
competitive field into absolute opposites or are able
to reconcile these in unexpected ways. Lightheartedly
and with a wealth of examples, the book
describes unique ways of guaranteeing that brands
create a break through. Contrarian Branding is a
must for brands eager to stand out from the crowd.
- Autor: Roland, van der Vorst
- 2018, 192 Seiten, mit farbigen Abbildungen, Maße: 14,9 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Laurence King Publishing
- ISBN-10: 9063694636
- ISBN-13: 9789063694630
- Erscheinungsdatum: 21.11.2017
9.99 €
Die Ernährungs-Docs - Zuckerfrei gesünder leben
Anne Dr. med. Fleck, Jörn Klasen, MATTHIAS DR. MED. RIEDL, Silja Schäfer
Statt 19.99 € 5
14.99 € 4
Brot in Perfektion 2 Bd.
Lutz Geißler
Statt 59.90 € 6
24.99 € 10
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