Conversion Rate Optimization

Discover how to grow your conversion and turn clicks into customers Presenting a methodology that consists of proven tools that help companies understand who their customers are, why they buy, and how to apply that knowledge to create tests and techniques that will grow business overnight, this invaluable resource is must-have reading. It features the best online tools that you can use right now to boost your conversions, increase your sales, expand your online presence, and keep control of your budget. * Offers critical advice on how to tell for sure which parts of your online marketing budget are worthwhile and which are a waste * Discusses how to use tools such as Google Analytics, Crazy Egg, and ClickTale to boost your conversions * Explains techniques for managing a conversion rate optimization effort * Sheds light on how to know when you should outsource your conversion rate optimization efforts Authored by Conversion Rate Experts, one of the foremost conversion consultancies in the world, this essential book provides you with their marketing and technical wisdom so that you can start applying the featured tools today.