Designer's Research Manual
Succeed in Design by Knowing your Clients and What they really need
(Sprache: Englisch)
Doing research can make all the difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a...
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Doing research can make all the difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Bibliographische Angaben
- 2009, 192 Seiten, 300 Abbildungen, Maße: 25,4 cm, Kartoniert (TB), Englisch
- By Jenn and Ken Visocky O'Grady
- Verlag: Gingko Press
- ISBN-10: 1592535577
- ISBN-13: 9781592535576
Sprache:
Englisch
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