E-Marketing
The Effect of Electronic Marketing Mix on Competitiveness - an Empirical Study of Small and Medium Sized Enterprises
(Sprache: Englisch)
E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product...
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E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it relates with marketing mix as well as the level of competitiveness of business.
Autoren-Porträt von Mohamed Elsabbagh
Elsabbagh, MohamedDr. Elsabbagh has a Bachelor in Accounting from Mansoura University in Egypt (2001), further he completed MBA from Arab Academy for Banking and Financial Sciences in Egypt (2009). In 2014, completed PhD in Business Management at Al-Madinah International University in Malaysia. Dr. Elsabbagh is teaching in different colleges and institutions now.
Bibliographische Angaben
- Autor: Mohamed Elsabbagh
- 2019, 232 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200308837
- ISBN-13: 9786200308832
Sprache:
Englisch
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