Emotional UX
(Sprache: Englisch)
Over the past decade, usability has become mainstream. We are finally at a point with technology where most products meet a minimum level of usability, and we have reached a new transition point. Usability alone isn't enough: our products need to engage...
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Over the past decade, usability has become mainstream. We are finally at a point with technology where most products meet a minimum level of usability, and we have reached a new transition point. Usability alone isn't enough: our products need to engage customers on a truly emotional level. In this book, Goto shares contextual research methods for discovering unmet needs, drawn from the rich traditions of ethnography, user experience, and sensory engineering. This methodology fuses practical and emotional design to create compelling products in an accessible, feasible manner.
Inhaltsverzeichnis zu „Emotional UX “
Foreword Introduction PART I: Emotional UX Chapter One --What Is Emotional UX? Chapter Two --Why Now? Chapter Three --Goals PART II: Emotional UX Model Chapter Four --Influences Chapter Five --Mixed Methods Chapter Six --Why? The Emotional Breakdown PART III: Why-Finding Chapter Seven --Rapid Contextual Research Chapter Eight --Deliverables Chapter Nine --Product Vision EPILOGUE
Autoren-Porträt von Kelly Goto
As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile and product solutions for clients including Samsung, Hyundai, Adobe, VMware, Hilton International and Sony Ericsson. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Goto served as past president of the national board AIGA Center for Brand Experience. She currently lives in Half Moon Bay with her husband and two daughters.
Bibliographische Angaben
- Autor: Kelly Goto
- 240 Seiten, Maße: 20,3 x 25,4 cm, Kartoniert (TB), Englisch
- Verlag: Pearson Education (US)
- ISBN-10: 0321833538
- ISBN-13: 9780321833532
- Erscheinungsdatum: 10.08.2016
Sprache:
Englisch
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