Entrepreneurial Negotiation

1. Entrepreneurship: The Good, the Bad and the TerribleGood: When Co-founders Get StartedBad: When Angels Sing and Investors Dance
Terrible: When Dogs-Eat-DogsHow to Use this Book
Something Better: An Alternative Good Ending
2. The Entrepreneurial World   The Entrepreneurship Process in Stages: from Seed to Exit

Entrepreneurs Who Can Negotiate Can Make Things Happen
A Map of the Entrepreneurial Galaxy   Create Disruption, Thrive on Change, and Adapt
Innovation Does Not Mean Reinventing Every WheelNegotiation is a Vitally Important Entrepreneurial Skill3. When Entrepreneurs Negotiate

Entrepreneurs Must Take Risks

What Made You Successful, Can Get You in Big Trouble

Entrepreneurial Negotiation Can be Learned
Negotiate Better and Become a Better LeaderThe 8 Most Dangerous Mistakes That Entrepreneurs Make

How to Use the Recorded Cases That Follow 

4. Listen to Real Entrepreneurs Describe their Mistakes

Listen to Real Entrepreneurs Describe their Mistakes

Case A - Illai           Self-Centered Seed Stage Pitch
Case B - Ailis          Overly Optimistic Seed Stage Non-InvestmentCase C - Vinayak   Winning at Competing First Term Sheets

Case D - Barbara Compromising for Quicker Growth Stage Hiring

Case E - Stephen   Alone and Not Prepared to Sell the Company

Case F - Dip           Haggling to Extend the Runway

Case G - Ben          Intuitive Shift of the Revenue Growth
Case H - Petra & Peter   Non-Emotional Selling of their CompanyReflections on the Eight Cases

5. The Entrepreneurial Galaxy Reimagined: Prevent, Detect and Respond to Your Mistakes

Entrepreneurship As a Series of Negotiations

Negotiating with Different Categories of Players

Prevent Mistakes Before They Occur

Detect Mistakes As You Make Them

Reflect on Mistakes After Each Negotiation is Over

Overcoming Biases and Challenges of Culture and Gender
Using Agents to Negotiate on Your Behalf6.  Know Your Entrepreneurial Self