European Retail Research: Vol.22 European Retail Research
2008 | Volume 22
(Sprache: Englisch)
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of...
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Klappentext zu „European Retail Research: Vol.22 European Retail Research “
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Inhaltsverzeichnis zu „European Retail Research: Vol.22 European Retail Research “
Mit Beiträgen von: - Efthymios Constantinides
- Carlota Lorenzo Romero
- Miguel A. Gómez Boria
- Steve Burt
- John Dawson
- Leigh Sparks
- Hans H. Bauer
- Isabel Martin
- Thomas Kilian
- Gianfranco Walsh
- Holger Buxel
- Elias Frederico
- Juracy Gomes Parente
- Yin-Chiech Hsu,.Hui-Ling Huang
- Mateja Vodlan
- Irena Vida
- Herbert Kotzab
- Thomas Foscht
- Christoph Schröder
- Gérard Cliquet
- Karine Picot-Coupey
- Guy Basset
- Rozenn Perrigot
- Nicolas André Hoffmann
- Peter Schnedlitz
Autoren-Porträt
Univ.-Professor Dr. Dirk Morschett ist Professor für Management an der Universität Fribourg/Schweiz. Seine Forschungsschwerpunkte liegen im Bereich des Internationalen Managements sowie des Handelsmanagements, insbesondere Online-Handel, Betriebstypen und Retail Branding. Zu diesen Themen hat er zahlreiche Bücher und Artikel verfasst. Daneben ist er auch als Referent, Moderator und Berater in diesen Themenbereichen aktiv.Dr. Thomas Rudolph ist Professor für Betriebswirtschaftslehre, Marketing und Handelsmanagement an der Universität St. Gallen (HSG). Er leitet am Forschungszentrum für Handelsmanagement den Gottlieb Duttweiler Lehrstuhl und das Retail-Lab.
Bibliographische Angaben
- 2008, 2009, 227 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Herausgegeben von Swoboda, Bernhard; Morschett, Dirk; Rudolph, Thomas; Schnedlitz, Peter; Schramm-Klein, Hanna
- Herausgegeben: Bernhard Swoboda, Dirk Morschett, Hanna Schramm-Klein, Peter Schnedlitz, Thomas Rudolph
- Verlag: Gabler
- ISBN-10: 3834910848
- ISBN-13: 9783834910844
- Erscheinungsdatum: 28.10.2008
Sprache:
Englisch
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