Executive's Guide to Managing Sales Leads
(Sprache: Englisch)
Are you looking for the solution to an on-going problem with sales leads? Packed with practical insight, MANAGING SALES LEADS: TURNING COLD PROSPECTS INTO HOT CUSTOMERS MANAGING SALES LEADS is a powerful, hands-on reference for every manager, from mid-level...
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Are you looking for the solution to an on-going problem with sales leads? Packed with practical insight, MANAGING SALES LEADS: TURNING COLD PROSPECTS INTO HOT CUSTOMERS MANAGING SALES LEADS is a powerful, hands-on reference for every manager, from mid-level sales and marketing manager to senior level corporate executive, for virtually every size of company, as it shows how to get the most out of this crucial corporate investment.
Inhaltsverzeichnis zu „Executive's Guide to Managing Sales Leads “
I. Sales Leads for Marketing and Sales Planning1. Sales Leads for Tough Markets
2. Lead management Super Charges Sales and Marketing
3. Who Inquires and Why
4. Launching and Upgrading the Lead-management Program
II. Qualified Leads from all Media
5. Planning Leads to Reach Selling Goals
6. Harneess the Lead Power of Advertising and Publicity
7. Mining Inquiry Gold at Trade Shows
8. Sete Your Sale in the Mail to Generate Leads
9. Telemarketing: Ignore It at Your Peril
10. Qualifying and Profiling Hot Sales Leads
11. Fulfillment: The First Step in Closing
12. Selling Your System to Sales
13. Computerizing Your Lead Managing Edge
14. Insights Form Inquiries: Closing the Marketing Loop
Appendices
Index
Bibliographische Angaben
- Autor: James Obermayer
- 2005, Maße: 23,1 cm, Gebunden, Englisch
- Verlag: Cengage Learning EMEA
- ISBN-10: 0324205465
- ISBN-13: 9780324205466
Sprache:
Englisch
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