Fashion Design
Process, Innovation & Practice
(Sprache: Englisch)
Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not...
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Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent.
The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.
Inhaltsverzeichnis zu „Fashion Design “
Analysing the brief-Research direction (and the use of prediction material); Research (including market research, trade fairs and retail reports); Analysis of the design process (concepts, fabrics, textures, proportion, style, toile modelling and pattern cutting etc.); Design development (use of colour, sampling shape and sample finishes etc); Range planning; Promotion; Portfolio presentation
Autoren-Porträt von Kathryn McKelvey, Janine Munslow
Kathryn McKelvey is a Reader in the School of Design at Northumbria University. She teaches visual communication, graphics and interactive media but fashion remains the key area for her own research. She worked in the fashion forecasting industry in New York, as an illustrator/designer, before commencing an academic career.Janine Munslow is Head of Fashion at Northumbria University. She teaches Fashion Marketing - product development and promotion. Previously she worked as a fashion and textile designer in London before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East and with established retailing outlets in London.
Bibliographische Angaben
- Autoren: Kathryn McKelvey , Janine Munslow
- 2001, Maße: 18,7 x 25,1 cm, Gebunden, Englisch
- Verlag: Blackwell Publishers
- ISBN-10: 0632055995
- ISBN-13: 9780632055999
Sprache:
Englisch
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