Free
The Future of a Radical Price
(Sprache: Englisch)
Was passiert, wenn dank technologischen Fortschritt Waren zu immer geringeren oder gar keinen Kosten zu produziert werden können? Und was passiert, wenn diese Waren den Konsumenten kostenlos zugänglich gemacht werden? In seinem bahnbrechenden Buch zeigt...
Leider schon ausverkauft
versandkostenfrei
Taschenbuch
11.49 €
Produktdetails
Produktinformationen zu „Free “
Was passiert, wenn dank technologischen Fortschritt Waren zu immer geringeren oder gar keinen Kosten zu produziert werden können? Und was passiert, wenn diese Waren den Konsumenten kostenlos zugänglich gemacht werden? In seinem bahnbrechenden Buch zeigt Chris Anderson unsere 'schöne neue Welt', in der die alte Ökonomie von einer Flut kostenloser Güter untergraben wird: Zeitungen; DVDs, Handys, T-Shirt, sogar Urlaubsflüge! Er erklärt uns, wie es dazu kommen konnte, wer die Gewinner und die Verlierer sind und wie andere Aspekte als der Preis unsere Kaufentscheidungen mehr und mehr bestimmen.
Klappentext zu „Free “
What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?
In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.
Autoren-Porträt von Chris Anderson
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. AdAge magazine named him Editor of the Year in 2005. Previously he was at The Economist, and Nature and Science magazines. He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. He lives in Northern California with his wife and five children.
Bibliographische Angaben
- Autor: Chris Anderson
- 2010, Maße: 12,8 x 2,5 cm, Taschenbuch, Englisch
- Verlag: Random House UK
- ISBN-10: 190521149X
- ISBN-13: 9781905211494
Sprache:
Englisch
Rezension zu „Free “
"Turns traditional economics upside down" Guardian "Even if you're a freesheet-reading Spotify user, this is the best GBP18.99 you'll ever spend" GQ "An insightful, steady and scrupulous analysis" Financial Times "There are many books about the workings of the new economy, but Anderson ... [is] ... one of the most reliable and skilful guides. Free is worth the money" Management Today "An enjoyable jaunt through business land" Daily Telegraph
Kommentar zu "Free"
0 Gebrauchte Artikel zu „Free“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Free".
Kommentar verfassen