Fresh-cut Vegetables at Supermarkets in Bangladesh:
Analyzing Marketing System and Customer Perception
(Sprache: Englisch)
The concept of fresh-cut vegetables is relatively new in the context of Bangladesh. The study was designed to examine the marketing system, assess the customer's perception and identify factors to purchase fresh-cut vegetables. Data obtained from a total of...
Leider schon ausverkauft
versandkostenfrei
Buch
59.90 €
Produktdetails
Produktinformationen zu „Fresh-cut Vegetables at Supermarkets in Bangladesh: “
Klappentext zu „Fresh-cut Vegetables at Supermarkets in Bangladesh: “
The concept of fresh-cut vegetables is relatively new in the context of Bangladesh. The study was designed to examine the marketing system, assess the customer's perception and identify factors to purchase fresh-cut vegetables. Data obtained from a total of 103 vegetable customers, 10 supermarket outlet managers and 35 marketing intermediaries by using purposive sampling technique. For measuring perception of the respondents and identifying factors to purchase fresh-cut vegetables, a 5-point Likert scale and Logit model were used in this study, respectively. On an average, customers had moderately favorable attitude towards fresh-cut vegetables. Results of the Logit model indicate that age, education, family member, having maid servant, income, perception have significant effect on purchasing of fresh-cut vegetables. In general, younger, having higher education, large family and higher income increases the possibility whereas having maid-servant decreases the possibility to purchase fresh-cut vegetables. Customers identified unavailability of items, higher price, shorter shelf life, quality and color deterioration and safety as major problems for purchasing fresh-cut vegetables.
Autoren-Porträt von Samia Afrin, Shakila Salam, Md Moniruzzaman
Afrin, SamiaSamia Afrin, a graduate and post graduate from Bangladesh Agricultural University, Mymensingh. She also obtained an MBA degree under the Institute of Agribusiness and Development Studies from the same university. She has published several articles in reputed national as well as international journals.
Bibliographische Angaben
- Autoren: Samia Afrin , Shakila Salam , Md Moniruzzaman
- 2021, 100 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: Scholar's Press
- ISBN-10: 6138948335
- ISBN-13: 9786138948339
Sprache:
Englisch
Kommentar zu "Fresh-cut Vegetables at Supermarkets in Bangladesh:"
0 Gebrauchte Artikel zu „Fresh-cut Vegetables at Supermarkets in Bangladesh:“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Fresh-cut Vegetables at Supermarkets in Bangladesh:".
Kommentar verfassen