GLOBAL FRANCHISING OPERATIONS
(Sprache: Englisch)
Franchising now represents
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Franchising now represents
Inhaltsverzeichnis zu „GLOBAL FRANCHISING OPERATIONS “
Chapter 1 Introduction 1 Part I: To Franchise or Not to Franchise Chapter 2 San Francisco Coffee House: An American Style Franchise in Croatia 19 Ilan Alon, Mirela Alpeza, and Aleksandar Erceg Chapter 3 Trying To Create a Stir: Opening a Coffee Shop in Korea 35 Gyewan Moon and Allen H. Kupetz Chapter 4 International Marketing and Franchising at Marks & Spencer 49 Ilan Alon Part II: In Search of Global Opportunities Chapter 5 Estimating Demand in Emerging Markets for Kodak Express 75 David M. Currie and Ilan Alon Chapter 6 Ruth's Chris Steak House: The High Stakes of International Expansion 87 Allen H. Kupetz and Ilan Alon Part III: Franchising in Emerging Markets and Developing Countries Chapter 7 Master International Franchising in China: The Athlete's Foot, Inc. (Part A) 101 Amber Xu and Ilan Alon Chapter 8 Master International Franchising in China: The Athlete's Foot, Inc. (Part B) 119 Amber Xu and Ilan Alon Chapter 9 Social Entrepreneurship and Sustainable Farming in Indonesia 125 Ilan Alon and Eve Misati Chapter 10 Final Reflections and Epilogues 145 Index 185
Autoren-Porträt von Ilan Alon
Ilan Alon, Ph.D., is Cornell Professor of International Business at Rollins College and visiting scholar at Harvard Kennedy School. Dr. Alon has developed and taught franchising courses in China (Fudan University and China Europe International Business School, CEIBS), Italy (MIB School of Management), Germany (Jacobs University), and India (Integrated Institute for Learning and Management, IILM). He has lectured extensively on franchising in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. Dr. Alon consulted USAID on franchising development in emerging markets. In Croatia, he aided in the development of the field of franchising through education to bankers, business consultants, and lawyers and provided support for budding home-grown franchisors. He has also consulted multinational companies, such as Duhan (Croatia) and illy (Italy), to develop their franchising systems. A prolific author on Global Franchising, Dr. Alon's books include: Franchising Globally: Innovation, Learning and Imitation Service Franchising: A Global Perspective International Franchising in Industrialized Markets: Western and Northern Europe International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries International Franchising in Emerging Markets: China, India, and Other Asian Countries International Franchising in Emerging Markets: Central and Eastern Europe and Latin America The Internationalization of US Franchising Systems
Bibliographische Angaben
- Autor: Ilan Alon
- 2012, 240 Seiten, Maße: 15,8 x 23,6 cm, Gebunden, Englisch
- Verlag: Financial Times Prentice Hall
- ISBN-10: 0132884143
- ISBN-13: 9780132884143
Sprache:
Englisch
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