Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Global Perspectives in Marketing for the 21st Century

International Channel Structure and Strategy.- Marketing Research I.- Services Marketing I.- Current Issues in European Marketing I.- Current Issues in Asia, Australia and New Zealand Marketing I.- Communication and Promotion Strategy I.- Consumer Behavior I.- International/Multicultural Marketing I.- Strategic Issues in Marketing Channels Strategy.- Marketing Research II.- Communication and Promotion Strategy II.- Service Marketing II.- Cross-Cultural Marketing I.- Relationship Marketing I.- International/Multicultural Marketing II.- Marketing Strategy I.- Services Marketing III.- Consumer Behavior II + Business-to-Business Marketing I.- Marketing Strategy II.- Direct and Interactive Marketing.- Cross-Cultural Marketing II.- Consumer Behavior III, Commerce and Culture + Relationship Marketing II.- Management and Consumer Issues in Retail Environment.- Product Strategy, Innovation and Technology I.- Consumer Behavior IV, Countries, Cultures, and Markets.- Current Issues in Asia, Australia and New Zealand Marketing III.- International/Multicultural Marketing III.- Current Issues in Asia, Australia and New Zealand Marketing IV.- Current Issues in European Marketing II.- Consumer Behavior V.- International/Multicultural Marketing IV.- Relationship Marketing III.- Product Strategy, Innovation and Technology II.- Watching Sports, Dressing Well, and Keeping Customers Loyal.- Marketing Strategy III.- Cross-Cultural Marketing III.- New Innovations in Marketing Education.- Sales Management.- International/Multicultural Marketing V.- Current Issues in Asia, Australia and New Zealand Marketing V.- Relationship Marketing IV.