Google+ for Business

Circles 60 Ordering Circles 60 Who Should You Follow? 62 Friendsurfing 62 Do I Know You? 62 Should You Circle Celebrities? 63 More About Outbound Circles 63 Circle Tricks 64 Circles Aren't a One-Time Thing 65 Wrapping Up 65 Chapter 6: Posting in the Stream 67 Google+ Isn't a Blog, and It's More Than Twitter 68 Posting on Google+ 69 The Sharing Options Under the Main Post Area 71 Formatting Posted Text 72 Posting Photos 73 Posting Video 74 Posting Place and Location Data 74 Other Post Options 75 Disabling Comments and Reshare 76 The Importance of Sharing 76 Chapter 7: A Simple Content Strategy 79 How Others Approach Content Sharing 80 Jennifer Cisney (Kodak) 80 Michael Dell (CEO, Dell) 81 Scott Monty (Ford Motor Company) 81 Bill Gerth (Social Media Lead at Comcast) 82 The Biggest Content Difference (So Far) on Google+ for Business Users 82 Restaurant Owner 83 Community Manager/Developer 84 Online Store 85 Professional Speaker or Thought Leader 86 Writer, Photographer, and Artist 87 Posting to Build Connections 88 Value Your Audience's Attention 88 Chapter 8: The "Warm" Sell 89 Attention Is a Gift 90 Make It About Them 90 Turn Self-Promotion into Appreciation 90 Don't Waste Chances to Sell 91 The Warm Sell--Warming Up a Sale 91 Getting to Know You 92 The Difficult Sell 92 Affiliate Marketing and Google+ 94 The Two-Tier Sale 95 A Power Move--Mention Your Competitor 96 If You're Not Directly in Sales 97 Chapter 9: Growing an Audience 99 Quality over Quantity 100 Measuring the Size of Your Audience 100 Value Your Audience 101 What Interests Your Audience 102 What Community Means to People 103 Bring a Campfire 104 Connecting People Is Key 104 The Time in Between Is Important 105 You Are a Media Company 106 Make Your Buyer the Hero 106 Sailing the High C's of Audience Building 106 Chapter 10: Sharing 109 The Value of Content Curation 110 Sharing as a Practice 112 Building Interest 113 You Are a Magazine Publisher 113 Commenting on What You Share 114 What Does Your Magazine Look Like? 115 Two Resources to Help with Your Sharing 115 A Sharing Workflow 116 Can Sharing Add Direct Business Value? 117 Chapter 11: Power Plays in Google+ 119 John Herman: The Hangout Entertainer 120 Michael Dell: The Wide Open CEO 121 Muhammad Yunus: Changing the World 121 Mark Horvath: Handing Out Pizza, Socks, and Hope 122 Robert Scoble and Rackspace 124 My Power Plays 125 Chapter 12: Setting Up Your Business Page 129 The Look and Feel of the Business Pages 130 Rules for Business Pages 130 Coming Soon (or Already Here) 131 How Businesses Might Use These Pages 132 Interesting Business Pages of Note 133 The Corcoran Group: https://plus.google.com/106654503918907830147/posts 133 The Dallas Cowboys: https://plus.google.com/106281600940449244340/posts 134 Intel: https://plus.google.com/111660275132722215045/posts 134 Edelman Digital: https://plus.google.com/106069281351191490929/posts 135 Forbes: https://plus.google.com/116243183460563505245/posts 135 NASA: https://plus.google.com/102371865054310418159/posts 135 The Role of Your Business Page in Doing Business 136 A Robust Business Card 137 Chapter 13: Feeling Lucky? 139 Home Bases, Outposts, and Search 140 Social Signals 140 Shifting Sands 142 How People Come to Matter 143 Serving Suggestions for Using Google+ to Improve Your Search Results 144 Use Your Profile 145 Taking Full Advantage of Google+ to Help Your Business 145 Stay Organic 146 Chapter 14: Next Steps 149 Starting Moves 150 Listening 151 Posting 152 Sharing 153 Video 154 Hangouts 155 Photos 156 Commenting 157 Business Pages 158 Some Final Thoughts 158 A Note About This Book 159 Index 161