Google+ for Business
How Google's Social Network Changes Everything
(Sprache: Englisch)
The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities...
Leider schon ausverkauft
versandkostenfrei
Buch
22.40 €
Produktdetails
Produktinformationen zu „Google+ for Business “
The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won't just master innovative new tools like Circles and Hangouts: You'll use them to generate more customers and more cash!
*Make the right first moves after you've signed up for Google+*Take advantage of links between Google+ and Google search*Define the best Google+ strategy and tactics for your business*Create a business page that attracts new paying customers*Integrate Google+ into your current online/digital strategies*Learn how your customers are using Google+--and give them what they're looking for*Use Circles to organize your contacts and interactions more effectively*Create Google+ posts that draw attention and spark conversations*Master warm selling on Google+*Build a simple, low-cost content strategy around Google+*Grow your audience and share others' valuable content*Discover new ways to derive even more value from Google+
Klappentext zu „Google+ for Business “
The first business book on today's super-hot Google+ social network, the great new business alternative to Facebook! Google+ is incredibly hot and its powerful business features make it even more valuable to entrepreneurs and marketers. In this book, top social media consultant and Google+ early adopter Chris Brogan shows you how to leverage its immense potential. This friendly, conversational, business-savvy guide helps you identify where Google+ is most likely to offer you value, avoid missteps and wasted energy and get results fast.
Inhaltsverzeichnis zu „Google+ for Business “
Introduction: Google+ Is So New 1 Who Am I? 2 What's in This Book 2 Chapter 1: How Did I Get Here? 5 Why Is Google+ the Next Big Thing? 6 Speculating on the Future 7 Facebook Is Better. Twitter Is Better. LinkedIn Is for Business 8 My First Touch with Google+ 8 This Sounds Like Other Social Networks 10 Why Is Google+ So Interesting? 10 The Sharing Culture Grows and Grows 11 Another Social Network to Manage? Really? 12 What Do People Do on Google+? 12 Chapter 2: The Opportunity of Google+ 15 Where Google+ Fits in the Business Ecosystem 16 Google+ Opportunities 17 Preparing Yourself for Opportunity 19 The Personal Touch and Personality 20 Blending Business and Personal 21 Start Early 22 What You Can Accomplish with Google+ 22 Opportunity Is What You Make of It 23 Chapter 3: A Day in the Life 25 My Personal Day in the Life of Google+ 26 Interview with Scott Monty, Ford Motor Company 27 Interview with Greg Pak, Comic Book Author and Screen Writer 28 Interview with Jenny Cisney, Kodak's Chief Blogger 29 Interview with Darren Rowse, Problogger 30 Interview with Jacqueline Carly, Fitness Professional 32 Some Partially Fictitious Day-in-the-Life-of Suggestions 33 The Author 33 The Real Estate Agent 34 The Reporter 35 The Sales Executive 35 The Educator 36 The Photographer 37 The Business Executive 38 Wrapping Up 39 Chapter 4: First Moves with Google+ 41 Profiles Matter for Business 42 Using Your Google+ Profile for Business 42 Businesses Are Made of People 42 Connections Before the Sale 43 How You Appear to Others 44 Your About Page: The Basics 48 Start at the Top 49 Your Profile Photo 49 Editing Your Name 50 Editing Your Summary Line 50 The Most Important Part of Your Profile: The Introduction 51 Employment: A Useful Hack for You 52 The Links Section 52 Moving on from the Profile 53 Chapter 5: Circles 55 What Circling Means 56 How Do I Know Who Is Circling Me Back? 56 Reciprocal Follows 58 Creating Circles and Naming Them 58 Outbound Circles and Inbound Circles 59 Sharing
... mehr
Circles 60 Ordering Circles 60 Who Should You Follow? 62 Friendsurfing 62 Do I Know You? 62 Should You Circle Celebrities? 63 More About Outbound Circles 63 Circle Tricks 64 Circles Aren't a One-Time Thing 65 Wrapping Up 65 Chapter 6: Posting in the Stream 67 Google+ Isn't a Blog, and It's More Than Twitter 68 Posting on Google+ 69 The Sharing Options Under the Main Post Area 71 Formatting Posted Text 72 Posting Photos 73 Posting Video 74 Posting Place and Location Data 74 Other Post Options 75 Disabling Comments and Reshare 76 The Importance of Sharing 76 Chapter 7: A Simple Content Strategy 79 How Others Approach Content Sharing 80 Jennifer Cisney (Kodak) 80 Michael Dell (CEO, Dell) 81 Scott Monty (Ford Motor Company) 81 Bill Gerth (Social Media Lead at Comcast) 82 The Biggest Content Difference (So Far) on Google+ for Business Users 82 Restaurant Owner 83 Community Manager/Developer 84 Online Store 85 Professional Speaker or Thought Leader 86 Writer, Photographer, and Artist 87 Posting to Build Connections 88 Value Your Audience's Attention 88 Chapter 8: The "Warm" Sell 89 Attention Is a Gift 90 Make It About Them 90 Turn Self-Promotion into Appreciation 90 Don't Waste Chances to Sell 91 The Warm Sell--Warming Up a Sale 91 Getting to Know You 92 The Difficult Sell 92 Affiliate Marketing and Google+ 94 The Two-Tier Sale 95 A Power Move--Mention Your Competitor 96 If You're Not Directly in Sales 97 Chapter 9: Growing an Audience 99 Quality over Quantity 100 Measuring the Size of Your Audience 100 Value Your Audience 101 What Interests Your Audience 102 What Community Means to People 103 Bring a Campfire 104 Connecting People Is Key 104 The Time in Between Is Important 105 You Are a Media Company 106 Make Your Buyer the Hero 106 Sailing the High C's of Audience Building 106 Chapter 10: Sharing 109 The Value of Content Curation 110 Sharing as a Practice 112 Building Interest 113 You Are a Magazine Publisher 113 Commenting on What You Share 114 What Does Your Magazine Look Like? 115 Two Resources to Help with Your Sharing 115 A Sharing Workflow 116 Can Sharing Add Direct Business Value? 117 Chapter 11: Power Plays in Google+ 119 John Herman: The Hangout Entertainer 120 Michael Dell: The Wide Open CEO 121 Muhammad Yunus: Changing the World 121 Mark Horvath: Handing Out Pizza, Socks, and Hope 122 Robert Scoble and Rackspace 124 My Power Plays 125 Chapter 12: Setting Up Your Business Page 129 The Look and Feel of the Business Pages 130 Rules for Business Pages 130 Coming Soon (or Already Here) 131 How Businesses Might Use These Pages 132 Interesting Business Pages of Note 133 The Corcoran Group: https://plus.google.com/106654503918907830147/posts 133 The Dallas Cowboys: https://plus.google.com/106281600940449244340/posts 134 Intel: https://plus.google.com/111660275132722215045/posts 134 Edelman Digital: https://plus.google.com/106069281351191490929/posts 135 Forbes: https://plus.google.com/116243183460563505245/posts 135 NASA: https://plus.google.com/102371865054310418159/posts 135 The Role of Your Business Page in Doing Business 136 A Robust Business Card 137 Chapter 13: Feeling Lucky? 139 Home Bases, Outposts, and Search 140 Social Signals 140 Shifting Sands 142 How People Come to Matter 143 Serving Suggestions for Using Google+ to Improve Your Search Results 144 Use Your Profile 145 Taking Full Advantage of Google+ to Help Your Business 145 Stay Organic 146 Chapter 14: Next Steps 149 Starting Moves 150 Listening 151 Posting 152 Sharing 153 Video 154 Hangouts 155 Photos 156 Commenting 157 Business Pages 158 Some Final Thoughts 158 A Note About This Book 159 Index 161
... weniger
Autoren-Porträt von Chris Brogan
Chris Brogan ist Social Media Experte und Vice President of Strategy & Technology bei CrossTech Media, einem Unternehmen, das Firmen und Organisationen hinsichtlich neuster Webtechnologien, Trends und Business-Beziehungen berät.
Bibliographische Angaben
- Autor: Chris Brogan
- 2012, 225 Seiten, Maße: 15,4 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: Que
- ISBN-10: 0789749149
- ISBN-13: 9780789749147
Sprache:
Englisch
Kommentar zu "Google+ for Business"
0 Gebrauchte Artikel zu „Google+ for Business“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Google+ for Business".
Kommentar verfassen