Guerrilla UX Research Methods
(Sprache: Englisch)
As a UX practitioner, you know the steps to take, the money to spend, and the time to allocate to each research project. But often times your clients don't understand the importance of the research, and the economy can always factor into the budget and...
Leider schon ausverkauft
Buch
Produktdetails
Produktinformationen zu „Guerrilla UX Research Methods “
Klappentext zu „Guerrilla UX Research Methods “
As a UX practitioner, you know the steps to take, the money to spend, and the time to allocate to each research project. But often times your clients don't understand the importance of the research, and the economy can always factor into the budget and timeframe. Where as the perfect UX research project may take months, sometimes you are only given weeks. The problem: how do you manage a successful, accurate project given all those restrictions? Guerrilla Research Methods provides a number of low-cost, powerful, and reliable research methods to help you solve any problem that arises in time- or budget-sensitive projects. It aids in making informed design decisions when projects have time and budget restrictions. It's written by experienced, highly respected practitioners, Russ Unger, author and editor of Boxes and Arrows, and Todd Zaki Warfel, Principle Design Research at Messagefirst, who provide you with the information you need to make a successful UX research project, no matter the restriction.Provides you with a number of low-cost, efficient, and reliable user research methods -- grounded in traditional UX methodology -- for projects that are short on money and time
Helps determine which method is best for their project, presents valuable how-tos to execute it, and explains how ultimately to incorporate the results into their designs
Presents real world success stories, giving you tips on showing clients and managers how these methods provide measurable ROI
Inhaltsverzeichnis zu „Guerrilla UX Research Methods “
Chapter 1: Introduction Chapter 2: What is Guerrilla Research? Chapter 3: Rule No.1: Audience and Intent Chapter 4: Crowdsourcing: Who Do You Know? Chapter 5: Hitting the Streets Chapter 6: Rapid Iterative ProtoSketching (RIPS) Chapter 7: Design Studio Chapter 8: Design the Box Chapter 9: Bodystorming Chapter 10: Remote Research and Testing Chapter 11: A/B Testing Chapter 12: Mobile and Gestural Devices Chapter 13: Where Do We Go from Here? Bibliographische Angaben
- Autoren: Russ Unger , Todd Zaki Warfel
- 2012, 224 Seiten, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Morgan Kaufmann
Sprache:
Englisch
Kommentar zu "Guerrilla UX Research Methods"
0 Gebrauchte Artikel zu „Guerrilla UX Research Methods“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Guerrilla UX Research Methods".
Kommentar verfassen