High Visibility
Transforming Your Personal and Professional Brand
(Sprache: Englisch)
The classic guide to personal and public image-making in any profession--now updated for the Digital Age
The original edition ofHigh Visibilitywas a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's...
The original edition ofHigh Visibilitywas a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's...
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The classic guide to personal and public image-making in any profession--now updated for the Digital AgeThe original edition ofHigh Visibilitywas a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success and status. Now, in the new Third Edition, international communication expert Irving Rein and international marketing guru Philip Kotler show you how to achieve and benefit from high visibility.
"High Visibilitybrilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, author ofMarketing Warfare
Autoren-Porträt
Prof. Philip Kotler lehrt an der Kellogg School of Management, Chicago. Er gilt als renommierter Experte im Bereich Marketing weltweit.
Bibliographische Angaben
- 2006, 3rd ed., XII, 366 Seiten, Maße: 23,5 cm, Gebunden, Englisch
- Mitarbeit: Rein, Irving; Kotler, Philip; Hamlin, Michael A.
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071456805
- ISBN-13: 9780071456807
Sprache:
Englisch
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