I Don't Even Recognize You Anymore
The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
(Sprache: Englisch)
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has...
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Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
Bibliographische Angaben
- Autor: Carl Dominik J. Niedersüß
- 2015, 72 Seiten, Maße: 15,1 x 22,6 cm, Kartoniert (TB), Englisch
- Verlag: Nomos
- ISBN-10: 3848715457
- ISBN-13: 9783848715459
- Erscheinungsdatum: 14.01.2015
Sprache:
Englisch
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