In Search of Stupidity
Over Twenty Years of High Tech Marketing Disasters
(Sprache: Englisch)
In his book, In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition, marketing wizard Richard Chapman takes a hilarious look at some of the most influential marketing and business philosophies of the last twenty years....
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In his book, In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition, marketing wizard Richard Chapman takes a hilarious look at some of the most influential marketing and business philosophies of the last twenty years. And through hindsight, he provides an educational and entertaining view of why these philosophies didn't work for many of the country's largest and best-known high-tech companies.
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Bibliographische Angaben
- Autor: Merrill R. Chapman
- 2007, 2nd ed., XXXII, 408 Seiten, Maße: 23,5 cm, Kartoniert (TB), Englisch
- Verlag: APress
- ISBN-10: 1590597214
- ISBN-13: 9781590597217
Sprache:
Englisch
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