Davies, M: Infinite Value
(Sprache: Englisch)
Infinite Value argues that a value-based approach is the best way forward in order for a business to thrive and grow in the modern economy.
Although a value-based business strategy provides stronger competitive advantage and long-term profits for both...
Although a value-based business strategy provides stronger competitive advantage and long-term profits for both...
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Infinite Value argues that a value-based approach is the best way forward in order for a business to thrive and grow in the modern economy.Although a value-based business strategy provides stronger competitive advantage and long-term profits for both the supplier and the customer, few organisations manage to work in this way for sustained periods. This book offers a seven-pillar model to help organisations understand and implement the concepts of value-based selling.
For any organisation, regardless of size, Infinite Value offers a unique perspective on proactive selling techniques and effective practices in client relationship management.
Autoren-Porträt von Mark Davies
Mark Davies is MD of Segment Pulse Limited, a Visiting Fellow with Cranfield School of Management, and a Visiting Fellow with Aston Business School. Mark has an MBA and an MSc in Advanced Manufacturing Systems; he is a Chartered Engineer, Chartered Marketer and a Fellow of the Institute of Marketing.
Bibliographische Angaben
- Autor: Mark Davies
- 2017, XIII, 323 Seiten, Maße: 16,1 x 24,1 cm, Gebunden, Englisch
- Verlag: Bloomsbury Academic
- ISBN-10: 1472935292
- ISBN-13: 9781472935298
Sprache:
Englisch
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