Ingredient Branding as a Brand Building Instrument

How Ingredient Brands Gain from Co-Branded Extensions (Sprache: Englisch)
 
 
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The use of co-branded ingredients has become a popular means of improving customer response to brand extensions. Research in this area has however been limited to the host brand`s perspective. The present study shifts the focus to the ingredient brand`s...
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Voraussichtlich lieferbar in 3 Tag(en)
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Bestellnummer: 15866551

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The use of co-branded ingredients has become a popular means of improving customer response to brand extensions. Research in this area has however been limited to the host brand`s perspective. The present study shifts the focus to the ingredient brand`s...

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