Intellectual Property
Licensing and Joint Venture Profit Strategies
(Sprache: Englisch)
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left...
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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
Inhaltsverzeichnis zu „Intellectual Property “
- Preface1. Emergence of Intellectual Property Exploitation Strategies
2. Introduction to Exploitation Strategies
3. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights
4. Creating Industry Standards
5. Economic Analysis of Exploitation--Underlying Theory
6. Economic Contributions of Intellectual Property
7. Use of the 25% Rule in Valuing Intellectual Property
8. Determining a Royalty Rate--An Example
9. An Infringement Damages Analysis for Determining a Royalty Rate
10. Risks of Exploitation
11. Licensing Economics and Royalty Rates
12. Dealing with Early-Stage Intellectual Property
13. Trademark Licensing
14. Licensing Internet Assets
15. Licensing Negotiations and Agreements
16. Another View of Licensing Strategies
17. Joint Venture
18. Corporate Acquisition as an Exploitation Strategy
19. University Technology Transfer
20. Global Exploitation Potential
21. Organizing for the Future
22. Understanding the Business and Risks of Licensing
- A. Investment Rate of Return Requirements
- B. Financial and Business Information Sources
- C. Licensing Transaction Examples and Royalty Rates
- Index
Autoren-Porträt von Gordon V. Smith, Russell L. Parr
GORDON V. SMITH is President of AUS Consultants and has advised clients in valuation matters for almost 40 years. His assignments have included appraisals of nearly every type of tangible and intangible asset as well as consultations relative to royalty rates and the economic life of property. Clients have been many of the Fortune 500, as well as research and government institutions, regulatory bodies, and the US government. He has served as an expert witness on numerous occasions regarding valuations and valuation theoryRUSSELL L. PARR is Senior Vice President of the Valuation Services Group of AUS Consultants and expert at assessing the value of intellectual property and intangible assets. He advises clients about the value of patents, trademarks, copyrights, and other intangible assets to help accomplish strategic mergers, acquisitions, licensing transactions, and joint ventures.
Bibliographische Angaben
- Autoren: Gordon V. Smith , Russell L. Parr
- 2004, 3rd ed., 480 Seiten, Maße: 25 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471460044
- ISBN-13: 9780471460046
Sprache:
Englisch
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