Intellectual Property
The Tough New Realities
(Sprache: Englisch)
Arguing that few truly original ideas exist and that most businesses borrow the innovations of their competitors, an analysis of where the line should be drawn regarding property rights shares case studies on leading companies while counseling readers about...
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Arguing that few truly original ideas exist and that most businesses borrow the innovations of their competitors, an analysis of where the line should be drawn regarding property rights shares case studies on leading companies while counseling readers about the importance of having a working IP strategy.
Klappentext zu „Intellectual Property “
No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of pounds ride on that question, as do the fates of publishers, software producers, advertising firms, and many others. With the growth of the internet and global markets, having a smart IP strategy is essential. This is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights; managers need to navigate these murky waters, and this book shows how.
Bibliographische Angaben
- Autor: Paul Goldstein
- 2007, 256 Seiten, Maße: 22,9 cm, Gebunden, Englisch
- Verlag: Portfolio
- ISBN-10: 1591841771
- ISBN-13: 9781591841777
Sprache:
Englisch
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