Introduction to Business Communication

Contents: Michael B. Hinner: General Introduction: Can Quality Communication Improve Business Relationships? - Arthur B. VanGundy: "Structuring the Fuzz": The Design of Ideation for New Product Ideas - Arthur B. VanGundy: Overcoming Productivity Losses in Brainstorming and Brainwriting Groups - Charles R. Berger: Planning Theory and Strategic Communication: Achieving Goals Through Communicative Action - Klaus Krippendorff: Monologue, Dialogue, and Ecological Narrative - Gert Jan Hostede: A Bridge Requires a Gap - Myron W. Lustig/Jolene Koester: Cultural Patterns and Intercultural Communication - Larry A. Samovar/Richard E. Porter: Understanding Intercultural Communication: An Introduction and Overview - Debbie D. DuFrene/Carol M. Lehman: The Pursuit of Unity in Diversity: Overcoming Challenges in Intercultural Communication - Judith N. Martin/Rita Wuebbeler: Contributions to International Business Practices - Edwin R. McDaniel: Culture and Communication in Japanese Organizations - Geert Hofstede: The Universal and the Specific in 21 st Century Management - Marieke De Mooij: Convergence and Divergence in Consumer Behaviour: Implications for Global Advertising - Felipe Korzenny/Betty Ann Korzenny: A Psycho-Socio-Cultural Approach to Hispanic Market Research in the United States - Felipe Korzenny: To Translate Or Not to Translate, That is the Nagging Problem! - Olaf Werder: Culture and Corporate Communication: The Influence of Values on Media Perceptions and Reporting Styles of Coca-Cola's Reaction to the 1999 Poison Crisis in Europa - Young Yun Kim: Adapting to an Unfamiliar Culture. An Interdisciplinary Overview - William B. Gudykunst: Theories of Intercultural Communication.

The Editor: Michael B. Hinner was born in Germany. He studied Anthropology, Comparative Studies, English, German, History, and Linguistics at the State University of New York and Law at St. John's University, School of Law. The author teaches Business English, Business Communication, and Intercultural Communication at the Technische Universität Freiberg and Dresden International University.