Japanese Global Strategy
Overseas Operations and Global Marketing
(Sprache: Englisch)
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese...
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This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.Inhaltsverzeichnis zu „Japanese Global Strategy “
1. Introduction.- 2. The Process of 'Monozukuri' in Global Business Environments.- 3. Hybrid Theory and Japanese Global Management.- 4. Case Studies on Japanese MNEs: Global Strategy.- 5. Prospective Global Markets.- 6. Golden Rules in Global Corporate Strategy.
Autoren-Porträt von Katsuo Yamazaki
Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.
Bibliographische Angaben
- Autor: Katsuo Yamazaki
- 2019, 1st ed., 184 Seiten, Maße: 15,3 x 21,6 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 113749736X
- ISBN-13: 9781137497369
- Erscheinungsdatum: 10.01.2019
Sprache:
Englisch
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