Palgrave Key Concepts / Key Concepts in Public Relations
(Sprache: Englisch)
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading...
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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Autoren-Porträt von Sandra Cain
SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.Bibliographische Angaben
- Autor: Sandra Cain
- 2009, 2009, 264 Seiten, Maße: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 0230203299
- ISBN-13: 9780230203297
- Erscheinungsdatum: 22.05.2009
Sprache:
Englisch
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