Leading Through Relationship Marketing
(Sprache: Englisch)
This work covers the aspects of relationship marketing in a holistic way. It presents a coherent definition and model of relationship marketing and introduces some new concepts. It includes case studies and real life examples.
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This work covers the aspects of relationship marketing in a holistic way. It presents a coherent definition and model of relationship marketing and introduces some new concepts. It includes case studies and real life examples.
Klappentext zu „Leading Through Relationship Marketing “
Relationship marketing is what relationships in business are all about; the strategy of properly aligning the relationships between all the key stakeholders in an organisation, working towards increased performance and profitability of the organisation. Richard Batterley, who is regarded as an expert in Relationship Marketing and writes a regular column for Australia's foremost marketing magazines, has produced a book that addresses the many aspects of relationship marketing in a holistic way. To date much has been written about the different aspects of relationship marketing, but until now, nothing has been written as a single source of reference and information. The book offers a logical structure, dealing with the history of relationship marketing, the why and the how. This book presents a coherent definition and model of relationship marketing and introduces some new concepts, pulled together into a single source an integrated view of relationship marketing and its vital rolein today's businesses.
Inhaltsverzeichnis zu „Leading Through Relationship Marketing “
Table of Contents
Bibliographische Angaben
- Autor: Richard Batterley
- 2004, IX, 206 Seiten, mit Schwarz-Weiß-Abbildungen, mit Abbildungen, Maße: 22,5 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0074713744
- ISBN-13: 9780074713747
Sprache:
Englisch
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