Logo
The Reference Guide to Symbols and Logotypes
(Sprache: Englisch)
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. Michael Bierut of Pentagram Design.The logo bible, this...
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The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. Michael Bierut of Pentagram Design.The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace
Klappentext zu „Logo “
Diese riesige Sammlung von über 1.300 Symbolen und Logos - übersichtlich in 75 verschiedenen Kategorien nach ihrer visuellen Grundform geordnet - umfasst Arbeiten alter Meister wie Paul Rand und Saul Bass sowie einige der spannendsten Arbeiten zeitgenössischer Designer. Dies ist ein vollständiger, taxonomischer Leitfaden zur Geschichte, Entwicklung und zum Stil des Logodesigns.
Autoren-Porträt von Michael Evamy
Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.
Bibliographische Angaben
- Autor: Michael Evamy
- 2015, 352 Seiten, 1410 Abbildungen, Maße: 15,1 x 19,5 cm, Kartoniert (TB), Englisch
- Verlag: Laurence King Verlag GmbH
- ISBN-10: 1780671806
- ISBN-13: 9781780671802
Sprache:
Englisch
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