Looptail

Bruce Poon Tip was born in Trinidad and lives in Canada. He is the founder of the travel company G Adventures.

I've never bribed my way out of a Burmese prison, nor have I climbed anything higher than a few flights of stairs, but Bruce has the courage not only to brave these, but also to lead a company with the candor and character demanded from our twenty-first-century business leaders. Executives take note, the internet age will not be forgiving to companies that fail to walk the talk of being a socially responsible, high-quality business. -- Alexis Ohanian, startup guy: reddit & Hipmunk LOOPTAIL gives readers an insightful glimpse into Bruce's world and his philosophy of constantly seeking out new adventures while simultaneously ensuring his company maintains a sense of social responsibility. -- Tony Hsieh, author of the New York Times bestseller Delivering Happiness and CEO of Zappos.com, Inc. Bruce Poon Tip has created an awesome company that is changing the world. As both a fan and a customer, I loved peeking behind the curtain to see all the greasy inner gears whirl and clink with beauty. LOOPTAIL is not only an incredible story, but also serves as a how-to guide for creating happiness in the workplace! -- Neil Pasricha, author of the New York Times bestseller The Book of Awesome In LOOPTAIL, Bruce Poon Tip shares an entertaining and engaging account of his entrepreneurial success story of how he built his company from the ground up, and how elevating customer and employee engagement to a higher purpose can also be great for business. -- Marc Benioff, co-founder and CEO, Salesforce.com