Managerial Economics
(Sprache: Englisch)
This highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text...
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Produktinformationen zu „Managerial Economics “
This highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field.
Inhaltsverzeichnis zu „Managerial Economics “
Table of ContentsPreface
1. Introduction to Managerial Economics
Part I: Competitive Markets
2. Demand
3. Elasticity
4. Supply
5. Competitive Markets
6. Economic Efficiency
Part II: Market Power
7. Costs
8. Monopoly
9. Pricing
10. Strategic Thinking
11. Oligopoly
Part III: Imperfect Markets
12. Externalities
13. Asymmetric Information
14. Incentives and Organization
15. Regulation
Answers to Progress Checks and Selected Review Questions
Index of Companies and Organizations
Subject Index
Bibliographische Angaben
- Autoren: Ivan Png , Dale Lehman
- 2007, 3rd ed., XVIII, 477 Seiten, 118 farbige Abbildungen, Maße: 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Blackwell Publishers
- ISBN-10: 1405160470
- ISBN-13: 9781405160476
Sprache:
Englisch
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