Managing Strategic Design
(Sprache: Englisch)
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible...
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Klappentext zu „Managing Strategic Design “
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure - comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward - a strong link is made between design and marketing and the delivery of design-led branding.This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in Business Schools.
Inhaltsverzeichnis zu „Managing Strategic Design “
PART I: INTRODUCING STRATEGIC DESIGN.- 1. Strategic Design.- 2. Planning Strategic Design.- PART II: MANAGING STRATEGIC DESIGN AT CORE BUSINESS LEVEL.- 3. Design-led Branding.- 4. Design-driven Innovation.- 5. Establishing Design in the Organisation.- PART III: MANAGING STRATEGIC DESIGN AT CORPORATE LEVEL.- 6. Design-driven Organisation.- 7. Triple Bottom Line Organisation.- 8. Strategic Design Model for E-Business.- 9. Strategic Design for the Public and Voluntary Sectors.
Autoren-Porträt von Ray Holland, Busayawan Lam
Ray Holland and Busayawan Lam
Bibliographische Angaben
- Autoren: Ray Holland , Busayawan Lam
- 356 Seiten, Maße: 15,4 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Bloomsbury Publishing PLC
- ISBN-10: 1137325941
- ISBN-13: 9781137325945
- Erscheinungsdatum: 20.11.2014
Sprache:
Englisch
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