Media Promotion & Marketing for Broadcasting, Cable & the Internet
(Sprache: Englisch)
Capture and Retain Your Media Audience!
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
34.00 €
17 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Media Promotion & Marketing for Broadcasting, Cable & the Internet “
Capture and Retain Your Media Audience!
Klappentext zu „Media Promotion & Marketing for Broadcasting, Cable & the Internet “
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Inhaltsverzeichnis zu „Media Promotion & Marketing for Broadcasting, Cable & the Internet “
1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.
Autoren-Porträt von Cable & the Internet Media Promotion & Marketing for Broadcasting
Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein
Bibliographische Angaben
- Autor: Cable & the Internet Media Promotion & Marketing for Broadcasting
- 2006, 5. Aufl., 350 Seiten, Maße: 15,2 x 22,7 cm, Kartoniert (TB), Englisch
- Herausgegeben: Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
- Verlag: Butterworth-Heinemann
- ISBN-10: 0240807626
- ISBN-13: 9780240807621
Sprache:
Englisch
Pressezitat
Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007
Kommentar zu "Media Promotion & Marketing for Broadcasting, Cable & the Internet"
0 Gebrauchte Artikel zu „Media Promotion & Marketing for Broadcasting, Cable & the Internet“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Media Promotion & Marketing for Broadcasting, Cable & the Internet".
Kommentar verfassen