MERGER/ACQUISITION AND STRATEGY
A Case of Business Model: From AT&T to at&t
(Sprache: Englisch)
In the name of Alexander Graham Bell, what happened to the phone company? This book utilizes the transformation of "AT&T - Cingular - at&t", as a case to delineate the function and influence of the telecommunication industry in today's changing business...
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In the name of Alexander Graham Bell, what happened to the phone company? This book utilizes the transformation of "AT&T - Cingular - at&t", as a case to delineate the function and influence of the telecommunication industry in today's changing business environment. This book describes the impact of merger, acquisition, branding and re-branding on corporate management in line with Triple-Bottom-Line (TBL) and Corporate Social Responsibilities (CSR) management theories. One question considered by the text concerns merger: "Is it a strategy?" This book, as a guide book, can be used for business executives who are interested in model construction for business management in Strategy, Decision- Making, Marketing, Customer Management and Supply Chain Management. This book, as a case study, can be used as supplemental material for both business major undergraduates and MBA students in courses such as Strategy, Decision-Making, Marketing, Customer Management and Supply Chain Management.
Autoren-Porträt von Jiangning Zhao
Zhao, JiangningDr. Zhao is an associate professor of management at Department of Management, Oregon Institute of Technology, Klamath Falls, Oregon, USA. His specialty is in the research and teaching of Environmental Management, Strategic Management, and Process and operations Management courses for both under and graduate students (MBA program).
Bibliographische Angaben
- Autor: Jiangning Zhao
- 2009, 260 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3838310837
- ISBN-13: 9783838310831
Sprache:
Englisch
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