Multinational Companies in Low-Income Markets

An Analysis of Social Embeddedness in Southeast Asia. Dissertation Universität St. Gallen, 2009 (Sprache: Englisch)
 
 
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"Alleviating poverty through the pursuit of profit" has become a catch phrase for many entrepreneurs and business people who started to focus their businesses on the lower incomes segments of the population at the "Base of the Pyramid" (BOP). Despite such...
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Bestellnummer: 18446195

Buch82.38
In den Warenkorb
"Alleviating poverty through the pursuit of profit" has become a catch phrase for many entrepreneurs and business people who started to focus their businesses on the lower incomes segments of the population at the "Base of the Pyramid" (BOP). Despite such...

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