Multinationals in Latin America
Case Studies
(Sprache: Englisch)
The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business...
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Klappentext zu „Multinationals in Latin America “
The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.
Inhaltsverzeichnis zu „Multinationals in Latin America “
Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8
Bibliographische Angaben
- 2014, 1st ed., 203 Seiten, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Herausgegeben von Liberman, L.; Garcilazo, S.; Stal, E.
- Verlag: Macmillan Education
- ISBN-10: 1349668796
- ISBN-13: 9781349668793
Sprache:
Englisch
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