Navigating Social Media Legal Risks
Safeguarding Your Business
(Sprache: Englisch)
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This insightful, first-of-its
Inhaltsverzeichnis zu „Navigating Social Media Legal Risks “
Introduction 1 How This Book Is Organized Who Should Use This Book? Features of This Book A Quick Note about U.S. Legal System Legal Disclaimer 1 Social Media Promotion Law: Contests and Sweepstakes Online Promotions Sweepstakes Laws Contest Laws Lottery Laws Potential Legal Issues Associated With Public Voting Keeping Social Media Promotional Campaigns Legal Online Promotions Outside the United States Sweepstakes Versus Illegal Online Gambling Platform-Specific Guidelines LinkedIn Google+ Twitter Facebook 2 Online Endorsements and Testimonials: What Companies and Their Employees Can and Cannot Tweet, Blog, or Say Fundamental Principles of Endorsements and Testimonials Endorsement or Not? Determining Liability Making Necessary Disclosures Hyperlinked Disclosures General Rules for Disclosures Disclosures in Social Media Lessons Learned from FTC Investigative and Enforcement Actions 3 The [Mis]Use of Social Media in Pre-Employment Screening The Fair Credit Reporting Act Real-World Examples FTC v. Social Intelligence Corp FTC v. the Marketers of 6 Mobile Background Screening Apps Robins v. Spokeo, Inc 4 Monitoring, Regulating, and Disciplining Employees Using Social Media Employee Monitoring Employer Regulation Employee Discipline for Social Media Use Ambulance Service Provider Chicago Luxury Car Dealer Advice Memoranda Lawfully Disciplining Employees 5 Social Media in Litigation and E-Discovery: Risks and Rewards E-Discovery of Social Media The Stored Communications Act Authenticating Social Networking Site Evidence at Trial 6 Managing the Legal Risks of User-Generated Content Copyright in the Age of Social Media Direct Infringement Contributory Infringement Vicarious Infringement Digital Millennium Copyright Act Defamation, Invasion of Privacy, and CDA Immunity Limitations of CDA Immunity 7 The Law of Social Advertising The FTC Act Best Practices for Social Media Advertising Section 43(a) of the Lanham Act The CAN-SPAM Act of 2003 The Children's Online Privacy
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Protection Act (COPPA) COPPA Enforcement Proposed Changes to COPPA Summation 8 Trademark Protections from Brandjacking and Cybersquatting in Social Networks Notable Cases of Brandjacking and Cybersquatting Trademark Infringement Under the Lanham Act The Anticybersquatting Consumer Protection Act (ACPA) Post-Domain Path Names and the ACPA Platform-Specific Trademark Enforcement Mechanisms Twitter Policies LinkedIn Policies Facebook Policies Uniform Domain Name Dispute Resolution 9 Balancing Gamification Legal Risks and Business Opportunities Unfair and Deceptive Marketing Practices FTC Guidelines on Endorsements Legal Status of Virtual Goods The Credit CARD Act of 2009 Other Little-Known Laws Relating to Virtual Currencies Location-Based Services Designing a Precise Geolocation Data Security Plan 10 Social Media's Effect on Privacy and Security Compliance Privacy Compliance Security Compliance 11 Legal Guidelines for Developing Social Media Policies and Governance Models Vital Corporate Social Media Policy Provisions Recommended Social Media Marketing Policies 12 Looking Ahead at Social Media Business Opportunities, Expectations, and Challenges A Table of Legal Authorities B The Federal Trade Commission Act of 1914 C The Lanham Act-Section 43(a) D The Anticybersquatting Consumer Protection Act (ACPA) E Fair Credit Reporting Act (FCRA) F Electronic Funds Transfer Act (EFTA) G Children's Online Privacy Protection Rule H FTC's Revised Guides Concerning Use of Endorsements and Testimonials in Advertising I Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 J The Copyright Act K Online Copyright Infringement Liability Limitation Act (OCILLA) L Computer Fraud and Abuse Act M Electronic Communications Privacy Act N National Labor Relations Act O The Unlawful Internet Gambling Enforcement Act of 2006 P Communications Decency Act (CDA) of 1996
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Autoren-Porträt von Robert McHale, Eric Garulay
Robert McHale, Esq., is the founding member of R | McHale Law (rmchale.com), a full-service law firm whose corporate practice represents clients on a wide variety of IT and intellectual property law matters, including privacy and data security, trademark, copyright, trade secrets, technology licensing, and other proprietary protections. By leveraging his business instinct, technical insight, and legal experience, Robert helps companies develop legal strategies that best promote their business objectives. His areas of focus include general corporate law, business litigation, web/mobile applications, online marketing, new media, and Internet and e-commerce technology. Robert is a member of the Massachusetts bar and is admitted to practice before the U.S. District Court, District of Massachusetts. He is a graduate of St. John's College (BA) and Boston University School of Law (JD). You can reach Robert at robert.mchale@rmchale.com and follow him on Twitter at @rmchalelaw.
Bibliographische Angaben
- Autoren: Robert McHale , Eric Garulay
- 2012, 320 Seiten, mit Abbildungen, Maße: 15,4 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Que
- ISBN-10: 078974953X
- ISBN-13: 9780789749536
- Erscheinungsdatum: 04.05.2012
Sprache:
Englisch
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