OCR Business Studies for GCSE

Part 1: Marketing and enterprise
Introductory activity
Requirements of the Controlled Assessment
Marketing
Analysing the market
Market research and data collection
The marketing mix
Price
Product
Place and e-commerce
Promotion
Enterprise
Enterprise
Business planning
Part 2: Business and people
Introductory activity
Requirements of the examination
Business
Types of business activity
Business objectives and the role of stakeholders
Organisation, growth and location of business
Sole proprietors and partnerships
Private and public limited companies Other types of business organisation
People
Employment and retention
Motivation
Training
Employment law and trade unions
Organisation and communication
Part 3: Production, finance and external business environment
Introductory activity
Requirements of the examination
Production
Types and control of production
Quality and productivity
Finance
Revenues, costs and break-even
Sources of finance
Profit
Cash flow
External business environment
Competition
Business ethics
Environmental influences on business
Government and business - demand
Globalisation
Government and business - supply
The European Union
Index